Scarily Good

My new phone (I upgraded to a Galaxy Note 2 as I was running up against memory limitations on the Note 1) has a potentially useful but also quite scary feature. There’s a service running on it called “Google Now”. This has no direct user interface, but just pops occasional reminders into the notification bar.

This afternoon I had an appointment, which I had recorded in Outlook simply as “Sally” with the location “Strada Cobham”. At about 2.40 a reminder popped up which said not just “you have an appointment at 3”, but “leave by 2.54 to be on time” , quite an accurate estimate of the required driving and parking time!

I’m impressed, but also slightly concerned. What other information is Google mining from tiny bits of data of mine?

Leave a Reply

Your email address will not be published. Required fields are marked *